Amazon Fall Launch Press Kit

I served as the Senior Producer for Amazon’s Fall Launch press kit, which highlighted the Echo, Echo Dot, Echo Sub, and Echo Input. I managed the project from initiation to closeout, overseeing all aspects of production, including scheduling, budgeting, creative development, and stakeholder communications. I partnered with a talent agency to cast actors, collaborated with Production Design, and hired a local Seattle crew that included the Director of Photography, Hair and Makeup, Camera Operators, and Grip & Electric teams.

I served as the primary point of contact for internal stakeholders across PR, marketing, and product teams, ensuring alignment on creative direction, delivery timelines, and asset needs. In post-production, I led the editorial process in close collaboration with our editor, delivering 12 device scenario videos tailored for Public Relations stakeholders. The content was featured on the Amazon Press landing page as downloadable media assets for journalists covering Amazon’s device launch.

Team:

Producer: Cory Anderson

Director/Editor: Josh Perrault

Director of Photography: Tyler Kalberg

Production Designer: Lela Wulsin