AWS Animated Explainers

As a Senior Program Manager at Amazon, I led the end-to-end management of the AWS Animated Explainer program, supporting tier-one product launches with high-impact video content. These deliverables included 90-second product overview animations for launch pages, along with 30-second square and vertical social cuts for AWS social media platforms.

To establish consistency and creative alignment, I collaborated with the AWS Design team to develop comprehensive Animated Explainer guidelines. I negotiated vendor contracts and led onboarding sessions with agency partners to ensure compliance with brand standards. I built an embargoed project intake system to manage sensitive product launch timelines and streamline requests across internal teams. Over 200 animated videos were delivered in a single year, serving as key assets in AWS’s global launch strategy.

Stakeholder groups included Product Marketing Managers, Web Development, and the Product Launch organization. I managed stakeholder communications throughout the project lifecycle, facilitating alignment across priorities, timelines, and feedback loops. Vendor management included oversight of quality assurance workflows, production timelines, and creative reviews. I also resolved conflicts between internal stakeholders and vendors, ensuring smooth project execution under tight deadlines and evolving scope.