AWS re:Inforce Social

AWS re:Inforce is an annual event that focuses on cloud security, providing three days of interactive learning, keynotes, and hundreds of technical sessions. A social media campaign was needed to increase awareness and event lead generation for the event. As a Senior Program Manager at AWS, I lead the campaign from initiation to project close out.

Cross-functional collaboration on this project included AWS Event Design, AWS Motion team, Paid Media Manager, and Organic Social team.