AWS re:Invent Digital Signage

AWS re:Invent is the world’s largest cloud computing conference, held annually in Las Vegas. The event features a wide range of learning sessions, keynotes, technical talks, and culminates with a music festival on the final day. As a Senior Program Manager at AWS, I led a motion design team in the development of hundreds of digital motion signage assets for the event, including high-impact keynote motion graphics.

In this role, I partnered with an external agency on the initial event design concept and communicated key deliverables to internal design, motion, and leadership teams. I built and managed the stakeholder request intake process for both internal teams and external agencies, owning end-to-end creative production and delivery of motion signage. Throughout the process, I ensured seamless communication between the agency, design teams, stakeholders, and leadership.

Additionally, I led quality assurance for all motion content to ensure brand compliance and technical specifications. I also worked closely with venue managers to align on screen specs and logistics for all motion deliverables.