re:Invent 2023 Social
re:Invent is AWS’s premier annual event, held in Las Vegas and attended by thousands of cloud computing professionals. The in-person experience features product launches, training and certification opportunities, hundreds of technical sessions, and a large-scale expo hall. As a Senior Creative Program Manager at AWS, I led a motion design team in developing the 2023 re:Invent social media campaign, from concept to project completion.
The campaign’s objective was to generate interest and drive registration for the in-person event. We produced six videos for AWS social channels and paid media, targeting lead generation and event awareness. The content covered key themes such as registration announcements, keynote highlights, technical sessions, and special events.
re:Invent Merch Store
For re:Invent 2023, the AWS Merch Store launched a pop-up retail experience on-site in Las Vegas. To drive awareness and increase foot traffic, I led the motion design team in creating promotional social content and digital signage. The signage included directional messaging and QR codes that allowed attendees to browse and shop online. I collaborated closely with the Event Marketing team to ensure cohesive messaging and seamless integration with the event environment.